News, insights & trends from the world of drinks

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Your Packaging Looks Great. But Will People Buy It? | Slurp or Skip x Missouri Creative
Your Packaging Looks Great. But Will People Buy It? | Slurp or Skip x Missouri Creative

What gives someone a reason to choose your drink over everything else on the shelf? Paul Brennan and Stuart Wood, co-founders of Missouri Creative, join Stir’s Richard Thiardt and Jessica Bottomley to explore how drinks branding, packaging and format can help turn interest into trial.

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🍸 Is the Martini giving vodka its moment back? 🍸
🍸 Is the Martini giving vodka its moment back? 🍸
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Mintel’s 2026 Christmas Drinks Trends
Mintel’s 2026 Christmas Drinks Trends
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Hangxiety Isn’t Just Regret: Why Alcohol Makes Some People Anxious | Millie Gooch | Slurp or Skip
Hangxiety Isn’t Just Regret: Why Alcohol Makes Some People Anxious | Millie Gooch | Slurp or Skip
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The Future of Beer & Alcohol-Free Cider | John Logue | Slurp or Skip
The Future of Beer & Alcohol-Free Cider | John Logue | Slurp or Skip
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Cask Ale Week 🍺
Cask Ale Week 🍺
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2026 Christmas Drinks Trend Report
2026 Christmas Drinks Trend Report
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An Investor’s Insight Into the Functional Drinks Boom - Slurp or Skip Guest Episode - Emile Ward
An Investor’s Insight Into the Functional Drinks Boom - Slurp or Skip Guest Episode - Emile Ward
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Diageo rocks the boat with mid-strength launch ⛵
Diageo rocks the boat with mid-strength launch ⛵
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Big news for English whisky! 🥃
Big news for English whisky! 🥃
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Moderation on the rise?
Moderation on the rise?
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Champagne’s bubbling back!
Champagne’s bubbling back!
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BuzzBallz, Booze With Benefits & What’s Next for Gin | Stu Bale founder of Crucible - Slurp or Skip
BuzzBallz, Booze With Benefits & What’s Next for Gin | Stu Bale founder of Crucible - Slurp or Skip
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Could you be a Martini tester? 🍸
Could you be a Martini tester? 🍸
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The pub is no longer just somewhere to have a drink  🍸
The pub is no longer just somewhere to have a drink  🍸
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The UK is getting its first fully sober hotel – where is drinking culture heading?
The UK is getting its first fully sober hotel – where is drinking culture heading?
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Pimm’s and Aperol are winning summer! ☀️
Pimm’s and Aperol are winning summer! ☀️
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Pickle juice is taking over 🥒🧃 
Pickle juice is taking over 🥒🧃 
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