Big news for English whisky! 🥃

English whisky has officially secured GI status, a pretty significant milestone for a category that has come a long way in a relatively short space of time.

It’s another powerful tool for brand storytelling, with provenance, quality and a clear point of difference helping English whisky stand out on an increasingly crowded spirits stage. With more distilleries, investment and growing consumer curiosity, English whisky is definitely one to keep a close eye on...

And it’s not just significant for English whisky. It could help drive more conversation around whisky more broadly, what makes different regional styles distinctive and bring new consumers into the category.