Champagne’s bubbling back!

🥂 Champagne sales could be showing signs of recovery after a challenging few years for the category.

As reported by The Drinks Business, recent results from some of Champagne’s biggest players have shown an uplift in sales, following declines in recent years.It comes at an interesting time for sparkling wine more broadly.

English sparkling wine has continued to grow, while Crémant has become an increasingly popular choice – meaning Champagne is competing in a much broader category than it once was.

Against that backdrop, an uplift in Champagne sales is worth watching. While it’s too early to call it a comeback, it’s a reminder that increased choice across sparkling doesn’t necessarily mean less appetite for Champagne.