Tropicana -
Be More Kid
BRIEF
Create a PRable sampling moment that strengthens Tropicana’s saliency at breakfast and reminds consumers of its value. Align with the integrated brand platform, Bright Starts for Tough Days.
EMOTIONAL TRIGGER
Kids wake up with a sense of optimism; they don’t have responsibilities, life admin or work weighing them down. By encouraging consumers to Be More Kid, we would be able to create associations between Tropicana and positivity in the mornings.
OPPORTUNITIES TO STIR
We commissioned research revealing what adults miss about being a kid: more than half admitted they’ve lost their sense of fun with age. Tapping into consumer nostalgia, we installed the UK’s Biggest Bed at King’s Cross station the day before the Easter BH weekend, for adults and kids to jump on then take a sip of the brand’s newest juice flavour, Strawberry and Banana.
RETURN ON EMOTION
4,000
Samples Distributed
203
Jumpers on the day, averaging one new jumper every two minutes
12
Pieces of national coverage
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