Heineken UK -
Plastic Fans
BRIEF
Educate and inspire consumers and operators to be more sustainable by demonstrating the impact strong supplier partnerships can have on reducing waste.
EMOTIONAL TRIGGER
Football fans are notoriously averse to change. Whether it’s the introduction of VAR or thicker offside lines. So, to deliver sustainable changes, we appealed to them through their dislike of another issue in football. Plastic fans.
OPPORTUNITIES TO STIR
Turning something quite dry and serious, into a fun national talking point. We launched a campaign to remove plastic fans from football, but not as you might expect; we actually wanted to remove ‘fans of plastic’ from football.
To kick-start the conversation on the use of plastics in football, we worked with an artist to create life-size reclaimed plastic waste sculptures of football fans and placed them outside Manchester City’s Etihad and Tottenham Hotspur’s stadiums on matchday.
RETURN ON EMOTION
19M
Organic social media impressions
2x
Happy customers and an influx of new stadia customer leads
50+
Pieces of coverage
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