Chapelle en Bas
BRIEF
Create a disruptive moment that sets Chapel Down apart during English Wine Week.
EMOTIONAL TRIGGER
Brits are a bit snobby about English Sparkling Wine. It's still seen as sub-par to Champagne, in terms of quality and taste.
OPPORTUNITIES TO STIR
We went undercover as ‘Chapelle en Bas’ for a blind tasting stunt in the heart of Champagne, pitting Chapel Down against a famous Champagne house.
Filming the live results of our taste test, as well as capturing photography, we created content that proved English Sparkling Wine tastes as good as (perhaps even better than) the French fizz.
RETURN ON EMOTION
1.2B+
Reach
81%
Branded video and imagery and inclusion
81
Pieces of coverage
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