Sentia -
Gaba Spirit
BRIEF
Educate consumers on GABA functionality and drive awareness of SENTIA as a science-backed, functional alcohol alternative.
EMOTIONAL TRIGGER
Sober-curious consumers have driven the alcohol-free category, but nothing replaces the confidence that booze allows.
OPPORTUNITIES TO STIR
Engaged journalists, tastemakers & KOLs via virtual webinars, to meet the founders, learn about the science & taste.
Leveraged Sober October & Dry Jan to drive awareness & USPs in crowded market, via widespread product placement & survey stories
Placed broadcast interviews with co-founder & neuropsychopharmacologist, Prof. David Nutt
RETURN ON EMOTION
85
Average domain authority
170k
Revenue driven from PR coverage secured
56
Pieces of coverage, incl. 24 nationals
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