A bottle with a label featuring a black-and-white photo of a man wearing a hat, placed on a wooden bar counter with some shot glasses and a blurred background.

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Cali by Snoop - Wait for the Drop

BRIEF

Execute a disruptive PR idea that engages low involved wine drinkers in London & Manchester, making a splash across social and with earned coverage, all whilst telling the Cali by Snoop brand story.

EMOTIONAL TRIGGER

Wine, like rap music, makes you feel something when exposed to all the right notes. By fusing the worlds of rap and wine we would be able to tell the brand story in and engaging and authentic way.

OPPORTUNITIES TO STIR

#WaitForTheDrop - engaging six of the hottest up-and-coming rappers from Manchester, to perform a rap cypher with Snoop-inspired lyrics. We captured the inspiring content, sharing it exclusively on social, before hosting an premier live music event.

A diverse group of seven people and a dog sitting and standing on a vintage sofa in a dimly lit studio with a dark background. The group is posing casually, some holding drinks, making gestures, and wearing trendy clothing and accessories.
A DJ wearing a black bucket hat and a black t-shirt with colorful text, standing behind DJ equipment with Pioneer logo, in a room with exposed brick wall and a white wall. He is looking at his phone while wearing headphones.

RETURN ON EMOTION

50M+

Reach

100+

Attendees at live event

233M

Organic social reach

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