Cali by Snoop - Wait for the Drop
BRIEF
Execute a disruptive PR idea that engages low involved wine drinkers in London & Manchester, making a splash across social and with earned coverage, all whilst telling the Cali by Snoop brand story.
EMOTIONAL TRIGGER
Wine, like rap music, makes you feel something when exposed to all the right notes. By fusing the worlds of rap and wine we would be able to tell the brand story in and engaging and authentic way.
OPPORTUNITIES TO STIR
#WaitForTheDrop - engaging six of the hottest up-and-coming rappers from Manchester, to perform a rap cypher with Snoop-inspired lyrics. We captured the inspiring content, sharing it exclusively on social, before hosting an premier live music event.
RETURN ON EMOTION
50M+
Reach
100+
Attendees at live event
233M
Organic social reach
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