Introducing - Ballers Behind Bars

Introducing Ballers Behind Bars, a new content series to promote the brand's best-in-class home draught system, The BLADE, launching ahead of another Premier League season.

Fronted by ex-pros who are famous not just for what they did on the pitch, but for their incredible home bars. Unfiltered, personality-led walk-and-talks through the spaces where they relax, entertain and pour the perfect pint.

Think MTV Cribs meets Vogue’s 73 Questions, but make it football. Kicking us off is former Villain and Talk Sport headline-making pundit, Gabby Agbonlahor.

It’s tailor-made for our audience of sports fanatics who love a home setup for their matchday viewing. And in today’s climate, being able to enjoy a pub-quality pint from just £1.91 beats London pricing every time.

Check out Episode 1 here.