Coffee#1 turns 25 today! 🎂

Yes, there's free cake.
Yes, there's a limited-edition Birthday Fudge Mocha.

But the real opportunity for milestones like this is turning them into something bigger than a one-day offer.

We worked with Coffee#1 to pair the anniversary with brand-owned insight into how the UK drinks coffee today versus 25 years ago - from the rise of oat milk to the enduring love of a latte - giving media (and consumers) a reason to care.

That's helped drive over 20x pieces of coverage across national, consumer and regional titles to date, pushing the story of a locally-loved coffee shop with 132 UK stores among relevant media.

Some of our favourite findings below:
☕ Around 28,000 coffees are poured daily
☕ 11-11:30am is the most popular time for a coffee pick-me-up
☕ 2,500 tonnes of beans have been used - enough coffee to fill 40 Olympic-sized swimming pools

If you've got a milestone coming up, PR should be turning it into a story that works harder than a giveaway.