An Apple A Day!

Cider is quietly becoming one of the UK on-trade’s biggest success stories.

According to the latest industry data, cider is now worth £2 billion to UK pubs and bars, reinforcing its place as a core part of the British pub experience.

Some standout insights from the latest report:

• The category is growing 3.5% year-on-year, making it one of the fastest growing drinks in the on-trade.
• The average UK pub sells around 96 pints and 25 bottles of cider every week, generating roughly £400+ in weekly revenue.
• Cider now accounts for over 9% of total wet sales by volume and is stocked in 93% of on-trade outlets.

What’s particularly interesting is how the category is evolving. Growth is being driven by premium draught cider, the rise of flavoured variants attracting new consumers, increased pairing with food occasions, and a broader shift in behaviour as drinkers opt for fewer but better-quality drinks.