Alcohol-free wins in the Dragon's Den

💸 Bring a strong proposition and leave with a stronger deal...

Mother Root entered the Dragons’ Den seeking £60k for a 2% stake - and left with a £90k investment for 5% from Steven Bartlett, best known for backing breakout success stories like Huel and Grenade.

It’s a timely win. Consumer moderation has been on the rise for years, but the space for sophisticated, flavour-led alternatives is still maturing. Having watched the pitch, our only rebuttal is brands like Botivo and Everleaf are also operating in this ‘white space'.

The fiery AF aperitif certainly stirred conversations among the dragons - and for good reason. The brand has grown 400% YOY, acquired 23,000 new customers in the last six months, and became Amazon’s non-alcoholic best seller in the UK.

We’ve tasted it, and it’s well worth the hype; a premium drink that taps into the modern drinker mindset and is poised for continued success. Congrats to Mother Root on the next chapter of its growth story.