Influencer Marketing Agency
Stir is the UK's specialist drinks PR agency, award-winning and sixteen years in the making. Influencer marketing is at the core of how we work, helping beer, wine, spirits, no and low, soft and functional, and drinks brands reach the MODERN DRINKER through creators they actually trust.
Why Food and Drink Influencer Marketing Needs to Be Done Differently
There are a lot of influencer agencies out there. Most of them don't know their lager from their lambrusco.
Food and drink is a category with its own culture, its own creators, and its own rulebook. ASA and CAP guidelines govern what can and can't be said about alcohol. HFSS rules shape how certain food products can be promoted. And beyond compliance, taste is personal, trust is earned, and the wrong creator in the wrong context can do more damage than no creator at all.
Getting it right requires knowing the space from the inside. We do.
Don’t just take our word for it
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Stir really get under the skin of our products
“Working in a complex category such as VMS it is important to have agencies that can really think strategically about how we can engage our shoppers and build credibility for our brands. Stir really get under the skin of our products and understand the insights that will drive engagement and understanding of our products/brands.”
Zoe Cooper
Innovation Manager
Nestle Health Science
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Stir's campaign hit exactly the right note
“We enjoy working with Stir in helping us change the way the world views English wine. Their Chapelle en Bas campaign hit exactly the right note, generating great coverage with its playful yet respectful tone, and building the Chapel Down brand in a fun and engaging way.”
Liam Newton
Chief Marketing Officer
Chapel Down
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Rich and the team quickly gained a deep understanding of the nuances of our business
“Collaborating with Stir has been a pleasure! Rich and the team quickly gained a deep understanding of the nuances of our business and always answer briefs with a healthy balance of creativity and practicality.”
Wessel Burger
Head of Brand, Campaigns & Content
Beerwulf
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Stir's ability to deliver excellent results time and time again makes them a true asset
“Working with Stir is always a pleasure. They consistently take our briefs and bring them to life with creativity and precision. They're a trusted extension of our team, and their ability to deliver excellent results time and time again makes them a true asset.“
Ifechi Okonkwo
Social Media & Influencer Manager
Nestlé Health Science UK
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Stir stands out as a powerhouse of creativity
“Stir stands out as a powerhouse of creativity, consistently delivering bold, imaginative campaigns that capture attention and spark conversation. Their ability to think beyond the conventional is a game-changer, crafting narratives that resonate deeply with audiences while aligning seamlessly with a brand’s vision.”
Ahmed Abbas
Brand Manager
Nestlé Health Science UK
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I know I can rely on Stir for the most creative, head-turning activations
“I love working with Stir, they’re the go-to agency I know I can rely on for the most creative, head-turning activations – from ideation to making sure it actually comes to fruition. These ideas not only excite consumers but also create a great energy within the business.”
Camilla Pendleton
Marketing Manager
Jack Daniel’s Tennessee Whiskey
Our Food and Drink Influencer Marketing
Connecting your brand with the creators your audience actually trusts, from strategy through to results.
Influencer Strategy
Creator Sourcing
Campaign Management
Ambassador Programmes
Compliance and Rights
Measurement and Reporting
Our Food and Drink Influencer Marketing
Influencer marketing works hardest when it's not operating in a silo.
A creator posting about your launch amplifies your press coverage. An influencer at a brand event generates content that keeps working long after the evening ends. On social, we make sure it all reaches the right people. At Stir, we connect all of it, because we run all of it, from beginning to end.
The Brands We Work With
Stir works with drink brands at every stage, every size, and every category. Start-ups looking to gain shelf space, established brands protecting that space and everyone in between.
Over our 16 year history we have helped grow brands across beer, wine, spirits, no and low, soft drinks, functional brands, snacks, health food, artisan producers, hospitality groups, DTC brands, and businesses built around a bigger purpose.
Why Work With Stir?
Sixteen years in food and drink only
We’re not a generalist agency that also does food and drink. This is our bread and butter, the industry we love and are hugely passionate about. That means when it comes to creator selection, campaign strategy, creative and how we measure - it’s done with both an agency and personal lens.
Co-run by Jessica and Richard, Jessica started as an intern at Stir and has worked her way to leading the agency over her 10+ years with the business. Richard has been with the business just shy of a decade, leading the creative output of the agency.
Award-winning and London-based
Shortlisted - PR Company of the Year - Drinks Business Awards 2025
Winner - FMCG Content Campaign - UK Content Awards 2024
Winner - Best Use of PR - Independent Agency Awards 2021
Shoreditch-based, with a regional network of partners across the UK & Europe.
Creative strategies, never templates
Every brand has a different story and a different audience. Every campaign is built around yours. But don’t just take our word for it, read our case studies.
Transparent and results-focused
We agree upfront on what success looks like for your brand, and we report against it honestly. Not the numbers that flatter the campaign. The ones that tell you if it actually worked.
Food & Drink Influencer Marketing FAQs
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A drinks influencer marketing agency builds and manages relationships between brands and content creators in the beverage space, handling everything from strategy and creator sourcing to compliance, creative briefing, and measurement. At Stir, that comes with sixteen years of specialist category knowledge that can’t be replicated.
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Yes, but it depends entirely on how it's done. The modern drinker discovers brands through people they trust, and the right creator in the right context can drive real awareness, consideration, and purchase. The wrong one wastes budget and can actively damage how a brand is perceived.
What separates the two is knowing the category, choosing the right creators for the right reasons, and agreeing upfront on what success actually looks like. We report against those goals honestly, whether that's reach, engagement, website traffic, or sales uplift. Not the numbers that make the campaign look good. The ones that tell you whether it moved your brand forward.