Drink Content Creation

Most drinks brands commission the same content more than once: for the press, again for social and then once more when the paid media team asks what assets are available.

Stir is the UK’s specialist drinks PR agency, award-winning and built on 16 years of category experience. Beverage video and photography production sits at the heart of how we work, helping beer, wine, spirits, no and low, soft drinks and functional beverage brands create content that works harder across every channel.

From PR and social to influencer and paid media, we produce content designed to reach the Modern Drinker and give people a reason to stop, watch and engage.

What Content Production Covers

The assets that carry a campaign, whether standalone or as part of a wider PR, influencer, social or events programme:

Photography - Product, lifestyle and serve imagery styled for media, social and retail.

Video and Film - Campaign videos, brand films and digital ads, all created with appetite appeal at their core.

Social Content - Platform-first content made for the channel it lives on, not simply resized to fit.

Talent-Led Content - Creator, ambassador and spokesperson content briefed and produced with the same care as the hero film.

PR-Led Film - Story-driven content designed to earn coverage as well as attention.

Editorial Series - Repeatable formats that give your brand a consistent voice beyond a single campaign.

Campaign Cut-Downs - One shoot, adapted into every format and length the campaign needs.

Digital Ad Creative - Paid media assets captured alongside the wider campaign content for greater consistency and efficiency.

Don’t just take our word for it

  • Portrait of a young woman with blonde hair wearing a sleeveless black and white top, smiling slightly.

    Stir really get under the skin of our products

    “Working in a complex category such as VMS it is important to have agencies that can really think strategically about how we can engage our shoppers and build credibility for our brands. Stir really get under the skin of our products and understand the insights that will drive engagement and understanding of our products/brands.”

    Zoe Cooper

    Innovation Manager

    Nestle Health Science

  • Portrait of a man with light skin, blue eyes, light brown hair, wearing a navy blazer and white shirt, outdoors with blurred greenery in the background.

    Stir's campaign hit exactly the right note

    “We enjoy working with Stir in helping us change the way the world views English wine. Their Chapelle en Bas campaign hit exactly the right note, generating great coverage with its playful yet respectful tone, and building the Chapel Down brand in a fun and engaging way.”

    Liam Newton

    Chief Marketing Officer

    Chapel Down

  • Portrait of a young man with light brown hair, wearing a dark suit and a white shirt, standing outdoors with greenery in the background.

    Rich and the team quickly gained a deep understanding of the nuances of our business

    “Collaborating with Stir has been a pleasure! Rich and the team quickly gained a deep understanding of the nuances of our business and always answer briefs with a healthy balance of creativity and practicality.”

    Wessel Burger

    Head of Brand, Campaigns & Content

    Beerwulf

  • A man with a beard wearing a black t-shirt looking out over Paris, with the Eiffel Tower visible in the background on a clear day.

    Stir's ability to deliver excellent results time and time again makes them a true asset

    “Working with Stir is always a pleasure. They consistently take our briefs and bring them to life with creativity and precision. They're a trusted extension of our team, and their ability to deliver excellent results time and time again makes them a true asset.“

    Ifechi Okonkwo

    Social Media & Influencer Manager

    Nestlé Health Science UK

  • A man taking a selfie in front of a historic government building with a dome, ornate architecture, and a flag. There are stairs and a fountain with a statue nearby.

    Stir stands out as a powerhouse of creativity

    “Stir stands out as a powerhouse of creativity, consistently delivering bold, imaginative campaigns that capture attention and spark conversation. Their ability to think beyond the conventional is a game-changer, crafting narratives that resonate deeply with audiences while aligning seamlessly with a brand’s vision.”

    Ahmed Abbas

    Brand Manager

    Nestlé Health Science UK

  • A young woman with long wavy hair smiling in a black and white photo, wearing a Jack Daniel's T-shirt, standing in a setting with bright lights and a Jack Daniel's sign in the background.

    I know I can rely on Stir for the most creative, head-turning activations

    “I love working with Stir, they’re the go-to agency I know I can rely on for the most creative, head-turning activations – from ideation to making sure it actually comes to fruition. These ideas not only excite consumers but also create a great energy within the business.”

    Camilla Pendleton

    Marketing Manager

    Jack Daniel’s Tennessee Whiskey

Why Drink Content Needs a Specialist Approach

There are plenty of production companies that can shoot drinks. They also shoot cars, fashion, technology and everything in between.

Drink content has a different job. It needs to make people desire the product. That takes appetite appeal, considered styling and an understanding of how taste, texture and occasion should translate on screen. It also requires visual craft that works just as well full-screen as it does in a social thumbnail.

Credibility matters too. Journalists can spot when a drink has been styled by someone who doesn’t understand the category, and that can determine whether an image gets used. Consumers notice as well. Poorly executed content can make even a great product look unappealing.

Getting it right requires more than technical production expertise. It requires an understanding of drinks and the media landscape from the inside. That is what we bring.

How Stir Creates Content

Every project starts with the idea, not the shot list.

  • Idea Development

  • Storyboarding

  • Food and Drink Styling

  • Shoot Production

  • Editing and Post

  • Delivery and Formats

We start with what the content needs to achieve, then build the creative around it. We develop ideas with you rather than presenting them to you, and we agree the direction before anything reaches a storyboard.

Our team has spent years on drinks shoots. That means knowing how long a head lasts on a beer, and how to keep a sparkling wine looking right under lights for an afternoon.

Post-production is where one idea becomes many. Editing, grading, sound, subtitles, every format the campaign will live in. A single shoot day can deliver the hero film, the press stills, the paid cut-downs and the vertical edits, because it was planned that way from the brief.

Content That Works Across PR, Social and Paid

Content that only works in one place is expensive content.

A launch film should also work as a press asset, influencer brief and paid creative. Stills created for trade media should have a life on your website, across social and at retail. An event should generate content that keeps delivering long after the doors close.

By designing assets for multiple channels from the outset, we help campaigns go further and budgets work harder. And because we manage PR, social, influencer, events and production together, every asset is connected from the beginning.

See how that approach comes to life in our case studies.

Why Stir Is the Right Content Partner

Sixteen years in FMCG.
We're not a generalist agency that also does food and drink. This is our bread and butter, the industry we love and are hugely passionate about. That shows up in how we style a serve, how we cast talent, and in knowing what a drinks editor will actually feature.

Earned-first thinking.
We're a PR agency before we're a production team. Content with a story attached travels further than content that's simply well shot. We build both into the same asset.

Storytelling over spec.
A product shot lists features. A story makes people feel something about the brand that made it.

Award-winning and London-based.
Shortlisted - PR Company of the Year - Drinks Business Awards 2025
Winner - FMCG Content Campaign - UK Content Awards 2024
Winner - Best Use of PR - Independent Agency Awards 2021

Shoreditch-based, with a regional network of partners across the UK and Europe.

Creative strategies, never templates.
Every brand has a different story and a different audience. Every shoot is built around yours.

Why Stir is the right brand partnership partner

You can of course, broker a partnership yourself. However, the challenge is not simply having the idea. It is finding the right partner, persuading them to take part and creating a campaign people will actually care about.

That is where 16 years of experience make a difference.

Drinks are our speciality; we understand the audiences, relationships and cultural conversations that shape the category. We know which partners carry real credibility with the Modern Drinker, which combinations will feel authentic and which are likely to fall flat.

Our industry relationships help us open doors that a cold approach often cannot, while our specialist reputation gives potential partners a reason to engage. We understand the spaces your brand operates within, from no and low, wellness and sustainability to craft, community and changing drinking occasions.

And we do not stop once the introduction has been made. Because PR, social, influencers and events sit under one roof, we turn the partnership into an integrated campaign that earns coverage, creates content and reaches the people who matter.

The result is a partnership that feels right for your audience and delivers genuine value for your business. That is the combination that makes it work.