Brand Partnerships

The right partnership can take your brand somewhere it could never reach alone. It can introduce you to a new audience, connect you with a name people already trust and create a moment that earns attention.

Stir is the UK’s specialist drinks PR agency, with more than 16 years’ experience across beer, wine and spirits, no and low, soft drinks and functional beverages. Brand partnerships are central to how we help clients reach the Modern Drinker, build relevance and stand out in crowded categories.

We bring brands together with the right talent, cultural partners and like-minded businesses to create collaborations that feel credible and generate coverage, conversation and commercial value.

What brand partnerships can do for drink brands

A strong partnership can accelerate years of brand building. It gives you access to another brand’s audience, trust and relevance, while creating something neither partner could achieve alone.

That could mean a no or low-brand joining forces with a wellness business to reach sober-curious consumers, a craft spirit partnering with a chef or restaurant group to secure its place on the right menus, or a functional drink working with a fitness studio whose members closely match its target audience.

In each case, the partnership does more than generate reach. It places the brand in a credible context, introduced by a name the audience already knows and trusts.

The right partner can strengthen your positioning, signal shared values and create a story the media genuinely wants to cover. Unexpected collaborations can be especially powerful, helping brands cut through, spark conversation and travel further across social.

Don’t just take our word for it

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    Stir really get under the skin of our products

    “Working in a complex category such as VMS it is important to have agencies that can really think strategically about how we can engage our shoppers and build credibility for our brands. Stir really get under the skin of our products and understand the insights that will drive engagement and understanding of our products/brands.”

    Zoe Cooper

    Innovation Manager

    Nestle Health Science

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    Stir's campaign hit exactly the right note

    “We enjoy working with Stir in helping us change the way the world views English wine. Their Chapelle en Bas campaign hit exactly the right note, generating great coverage with its playful yet respectful tone, and building the Chapel Down brand in a fun and engaging way.”

    Liam Newton

    Chief Marketing Officer

    Chapel Down

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    Rich and the team quickly gained a deep understanding of the nuances of our business

    “Collaborating with Stir has been a pleasure! Rich and the team quickly gained a deep understanding of the nuances of our business and always answer briefs with a healthy balance of creativity and practicality.”

    Wessel Burger

    Head of Brand, Campaigns & Content

    Beerwulf

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    Stir's ability to deliver excellent results time and time again makes them a true asset

    “Working with Stir is always a pleasure. They consistently take our briefs and bring them to life with creativity and precision. They're a trusted extension of our team, and their ability to deliver excellent results time and time again makes them a true asset.“

    Ifechi Okonkwo

    Social Media & Influencer Manager

    Nestlé Health Science UK

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    Stir stands out as a powerhouse of creativity

    “Stir stands out as a powerhouse of creativity, consistently delivering bold, imaginative campaigns that capture attention and spark conversation. Their ability to think beyond the conventional is a game-changer, crafting narratives that resonate deeply with audiences while aligning seamlessly with a brand’s vision.”

    Ahmed Abbas

    Brand Manager

    Nestlé Health Science UK

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    I know I can rely on Stir for the most creative, head-turning activations

    “I love working with Stir, they’re the go-to agency I know I can rely on for the most creative, head-turning activations – from ideation to making sure it actually comes to fruition. These ideas not only excite consumers but also create a great energy within the business.”

    Camilla Pendleton

    Marketing Manager

    Jack Daniel’s Tennessee Whiskey

Stir’s approach to partnerships

A partnership only works when the fit is right. The wrong pairing can feel forced, confuse your audience and/or weaken both brands.

First, we get under the skin of your brand: your audience, your values, your ambitions and what a partner needs to bring to help you achieve them. From there, we identify the names that genuinely make sense, whether that is another brand, a talent partner, a retailer, a venue or a community already close to your audience.

We look for the kind of natural connection that feels immediately credible. The best partnerships make people understand the idea at a glance, because the shared values, audiences or ambitions are clear.

Once the right partner is in place, we develop the creative idea and manage the partnership from end to end. We handle introductions, negotiations and coordination across both sides, then bring to life the activation via the media, influencer, events and social touchpoints that help the right people see it.

Because those disciplines sit under one roof at Stir, the partnership never operates in isolation. It becomes part of a joined-up campaign designed to deliver attention, relevance and impact.

The types of partnerships we create

Partnerships come in many shapes, and the right format depends entirely on your goals.

Brand partnerships bring you together with another brand, sometimes from a completely different category, to create something neither of you could alone, from a co-branded product to a shared campaign. Talent partnerships connect you with the creators, experts and ambassadors whose audiences you want to reach and whose credibility rubs off on yours. Customer partnerships deepen the relationships you already have, turning loyal drinkers and communities into active champions.

Trade and retail partnerships are often the most commercially valuable of all for a drinks brand. Getting onto the right shelves, behind the right bars and onto the right menus is half the battle in this category, and a well-built relationship with a stockist, venue or retail buyer can do more for sales than any number of impressions. And one-off collaborations create a single standout moment, a limited-edition drop, a launch event, a cultural tie-in, designed to spark attention and earn coverage. Whatever the shape, we build it around what your brand actually needs.

Partnerships can take many forms, and the right approach depends entirely on what your brand needs to achieve.

Brand partnerships bring two entities together to create something neither could deliver alone, from co-branded products and limited-edition releases to shared campaigns and experiences.

Talent partnerships connect your brand with creators, experts and ambassadors who can introduce it to new audiences and add authority, relevance or cultural credibility.

Customer and community partnerships strengthen the relationships you already have, turning loyal drinkers, fans and existing networks into more active advocates for the brand.

For drinks brands, trade and retail partnerships can be especially valuable. Securing the right listings, menus, venues and stockists has a direct commercial impact, while a strong partnership with a retailer, bar group or hospitality business can create visibility far beyond the point of sale.

We also create one-off collaborations designed to generate a standout moment, whether that is a product drop, launch event, cultural tie-in or timely activation built to earn attention and coverage.

Whatever the format, we shape the partnership around your audience, your objectives and the commercial opportunity.

From strategy to activation

A partnership is only as strong as its execution. The idea creates the opportunity, but the delivery determines whether it makes an impact.

We manage the process from end to end. It begins with insight and partner selection, ensuring the fit is right before anything is agreed. From there, we develop the creative idea, align both sides and put the practical foundations in place.

Once the partnership goes live, we build the campaign around it. That includes content designed to extend its reach, PR that earns coverage across national, trade and lifestyle media, and social activity that brings the idea to the audiences that matter.

We also measure performance against the objectives set at the outset, reporting clearly on what the partnership delivered in terms of reach, relevance, engagement and commercial value.

Why Stir is the right brand partnership partner

You can of course, broker a partnership yourself. However, the challenge is not simply having the idea. It is finding the right partner, persuading them to take part and creating a campaign people will actually care about.

That is where 16 years of experience make a difference.

Drinks are our speciality; we understand the audiences, relationships and cultural conversations that shape the category. We know which partners carry real credibility with the Modern Drinker, which combinations will feel authentic and which are likely to fall flat.

Our industry relationships help us open doors that a cold approach often cannot, while our specialist reputation gives potential partners a reason to engage. We understand the spaces your brand operates within, from no and low, wellness and sustainability to craft, community and changing drinking occasions.

And we do not stop once the introduction has been made. Because PR, social, influencers and events sit under one roof, we turn the partnership into an integrated campaign that earns coverage, creates content and reaches the people who matter.

The result is a partnership that feels right for your audience and delivers genuine value for your business. That is the combination that makes it work.