It’s Giving - Trade launch
BRIEF
Drive awareness within the trade media for Fizz with Purpose’s first product launch - It’s Giving - by showcasing it’s functionality, affordability and great taste.
EMOTIONAL TRIGGER
Up to 96% of Brits aren’t meeting the recommended 30g daily fibre intake. Simon wanted to show you don’t have to choose and that a modern soda can deliver on taste and do something good for you, without costing more.
OPPORTUNITIES TO STIR
Set up a webinar with key trade media to facilitate an in-depth discussion with Simon Gray, founder of It’s Giving, on his new venture in the functional drinks sector.
Sent confirmed attendees media mailers containing It’s Giving for them to try with Simon Gray during the webinar.
Managed a trade launch press office to target top tier media.
Organised 1-1 interviews with key trade media and Simon Gray.
RETURN ON EMOTION
100%
Coverage including brand imagery
100%
Brand postive sentiment
12
Pieces of trade media
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