Chapel Down - Chapel Downtown
BRIEF
Continue building brand awareness of Chapel Down in 2025, following the success of previous Chapelle en Bas and Undercover Cuvées campaigns in 2023 and 2024 respectively. Support the brand on its mission to change the way the world views English wine and become the leading and most celebrated English winemaker.
EMOTIONAL TRIGGER
Ahead of World Champagne Day, Chapel Down partnered with French TV presenter and well-known wine enthusiast Fred Sirieix to challenge American perceptions about English wine. After all, the US is currently the world’s largest champagne export market…
Hosted by Fred at New York rooftop bar Elsie, Americans were invited to enjoy a blind tasting of two ‘unknown cuvées’– one a best-selling champagne brand; the other Chapel Down Brut. 67% of tasters preferred Chapel Down!
OPPORTUNITIES TO STIR
Created a comprehensive media package featuring the press release, key data points, photography and videography assets, and soundbites/quotes from the guests, talent and brand.
Worked with its team of videographers and photographers to document the event, capturing guest reactions of the two wines and the reveal moment.
Identified and managed several locations in New York, negotiating hiring fees and logistics.
We partnered with French TV personality Fred Sirieix to host the blind taste test, which saw locals invited to sample two glasses of sparkling wine(champagne and Chapel Down ESW) and select their favourite.
RETURN ON EMOTION
24.5M
Media coverage reach
36
Pieces of coverage
63%
Tier A media placement
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